Corby's existing secondary images put the product on plain white with a heavy black caption bar and all-caps text. Everything had the same volume, so nothing stood out, and the images didn't feel as premium as the products.

I built an editorial annotation system for the secondary images: a calm, consistent layout with a headline, a short benefit and fine-line callouts pointing at the details that matter. Every product page now reads with the same clear grammar.

Above: the Plymouth 350ml soap dispenser. Alongside the imagery I wrote product copy across the Harrogate bathroom range, Glasgow and Plymouth minibars, Bremmer washroom products and Clipper tea and sugar sachets, and built the Firefly prompt libraries, Photoshop compositing workflows and InDesign templates behind it all.

I carried the new Amazon look into Corby's social feed and started bringing motion into the reels: products sliding into place for the Winchester range reveal, and a Global Supply carousel that moves from testing lab to warehouse.

I also localised product images into French, German and Spanish.

Above: Amazon slides for the JOG running treadmill, pairing annotated product detail with lifestyle shots. I made a similar set for the Tundra oval wooden plunge pool, with health-centred benefit copy for an audience well beyond hotels: homes, wellness studios, gyms and rehabilitation centres.

Social

Instagram carousel templates for the brand's Huddersfield Demonstration Studio, including testimonial case studies about the people who use the equipment, a "Science of Cold" cold plunge explainer and a hyperbaric oxygen therapy product highlight.

Studio artworks

Lifestyle composites and large wall artworks for the Meta Wellness space.

Big Issue Invest sent over the venture's existing material: a two-page A4 document explaining the partnership, the training programme and what they needed from new partner sites. The content was all there, but it read like a report. Key messages were buried in paragraphs, and the ask sat on the second page.

My job was to turn it into one page a busy sports club or event organiser could take in at a glance.

For the trailer, I put together a layout plan and a furniture mood board, then mocked up the interior: olive velvet seating, walnut shelving and deep burgundy glass, warm under-lighting, and a small kitchenette.

On the outside I updated the wrap and window graphics, starting with how the Big Issue logo sits on the body: polished chrome or full Big Issue red.

I then explored wrapping the trailers in The Big Issue's own magazine covers, in two directions: a tidy grid that reads like a newsstand, and a layered collage that feels like a pasted-up wall.

It started with a charity event poster, built in HTML and CSS around a custom route profile illustration.

The template system

Working with art director Camille Yin, I'm now turning the charity's design assets into a structured, grown-up template system built for Canva: fewer elements, clear options and a more sophisticated look, so anyone on the team can make on-brand content.

FADA takes its name from a facial recognition screening failure code. It's a visual language for a future where surveillance is everywhere, and it asks: how do people communicate when every letter can be read by a machine?

The concept

Taking cues from CAPTCHA tests, FADA uses an anaglyph type system where text is present and hidden at the same time. The red layer is readable to machines; the blue layer, visible only through a red-filter lens, carries the human message.

The handmade red-filter glasses are the key. Without them the message is noise. With them it reveals itself, turning every viewer into an active decoder.

The installation

At the 2026 Huddersfield Graduate Showcase, FADA filled a floor-to-ceiling printed installation over two metres tall, with red spray-painted graffiti layered over the anaglyph type. Five sets of handmade glasses sat alongside the bound publication. It won the External Examiner Prize 2026 and was exhibited at D&AD New Blood.

Just Sheer Noise takes its title from Ken Garland's description of consumer advertising. It subverts the visual language of closing-down sales and discount retail to question climate delay and techno-optimism.

The newspaper

Handed out free at the 2026 graduate showcase and wheatpasted across London, the tabloid layers academic text beneath an assault of retail graphics: sale stickers, price tags, 99p badges and closing-down bursts. The writing becomes almost illegible under the noise, which is exactly the point.

Speculative products like the "Greenwashed Pine" air freshener, PolyFlakes cereal and the DELAY-CO receipt sit inside the paper, blurring editorial and advertising the way corporate sustainability talk does.

PolyFlakes lives inside the Just Sheer Noise newspaper as a tangible critique of techno-optimism: a cereal for a world where only synthetic alternatives remain.

The branding borrows from 1990s children's cereal boxes (bright stars, rainbow type, smiling kids) while the copy gives the game away: Enhanced with synthetic flavouring. Designed to never decompose.

Playback Sessions began as a brief to show the value of one technology: the Sony Walkman. Primary research, including an interview with my mum about her Walkman Sport, turned it from a product campaign into social design.

By Your Side Since '79

The campaign reframes the Walkman as a lifelong companion rather than obsolete tech. Drawing on research into music and dementia, the OOH series shows real people dancing, headphones on, with the line NEVER LEFT, challenging the idea that people with Alzheimer's are "gone". The bubble-dot "79" logo is based on brain scan imagery showing how self-chosen music reconnects neural pathways.

The zine

A warm, tactile health zine, the opposite of a clinical pamphlet. The "Confessions of a Walkman" spread uses gradient type to mirror fading memory, with handwritten copy about the click of Play, the tape wobble when you run and battery anxiety as the music slows.

Development: Retro-Tec

An earlier route built around Independance (independence + dance), imagining how the Walkman's familiar buttons could help older listeners who feel shut out by flat, minimal streaming interfaces. Touchpoints included posters, an "Independance Sessions" silent disco programme and a colour-coded zine: purples and oranges for Fast Forward, blues for Rewind.

Embedded in the Just Sheer Noise newspaper, this campaign targets the spread of corporate greenwashing, borrowing Kazior's line that "every brand is a climate brand, and that's terrible for the environment."

Sale splashes, burst graphics and price tags are applied to ecological claims: EcoToken™: instant environmental impact. Plant a tree with every purchase. *Tree allocation subject to availability.

Heart Check Chain tackles LP(a), an inherited heart disease risk that affects around one in five people and mostly goes undiagnosed. It reframes screening as a family act: a chain of care.

The identity borrows from viral sharing (chain letters, referral mechanics, "Share Your Why"). Your DNA is a chain. Don't let a hidden link be the weak one.

The app uses a "Screen to Unlock" gesture, linking the habit of unlocking your phone with unlocking your health information, while the OOH posters feature real people sharing why they got screened.